Blackglass is a results driven digital agency providing digital strategy and online marketing solutions for our customers.

Blackglass digital marketing agency provides interactive solutions to assist businesses in optimising their online presence.

Blackglass’s main focus is in developing online strategies for its clients that clearly identify the objectives and outcomes to be achieved.

Online marketing is more than just building a website. Online marketing is most effective when run alongside offline marketing campaigns.  This is crucial to the long-term success of any online marketing and communications strategy as it provides firm direction and well thought out strategies on how best to leverage an online presence.

Blackglass undertakes a multitude of online campaigns depending on the objectives of the business. This may include numerous strategies and various phases ranging from branding and awareness, database acquisition, one-to-one customer communication, retention and direct sales.

To view the different tactics we use, check out Our Agency Business Model or view What we do.

As the online marketing manager for many clients, we improve their traffic, grow their membership database and produce ongoing revenues and returns.  In addition, Blackglass has a network in the investment community that enables funds to be sought to help deliver new online business ventures or help existing clients seek funding to evolve their business.

Blackglass is an IPMG business.

IPMG is Australia’s largest privately owned marketing services group. Founded in 1887, IPMG is an integrated group of marketing services businesses with expertise in print, digital and communications.

IPMG’s primary goals as a parent company are to further our businesses’ ability to deepen their expertise and expand on the competitive advantage that they bring to clients.  IPMG supports its businesses by providing centralised resources to drive operational efficiencies, strategic investment and facilitated collaboration across group businesses for clients. Ultimately, IPMG cultivates a passion for delivering outstanding results for our clients.

IPMG businesses include: Blackglass,  BlueCentral, Bolton Print, Campaign Master, Craft  Inprint, Digicon, eHound, Fivia, Hannanprint, Holler, Independent Digital Media, Inpack, Intech Australia, Offset Alpine Printing, PEP Central, MassMedia Studios, Max Australia, Sinnott Bros, Spectrum Communications, Traction and Viva9.

IPMG was ranked 92 in BRW’s Top 500 Private Companies list in 2011.

For further information on IPMG and our network of businesses, visit www.ipmg.com.au.