YouTube Marketing

Fast Facts:

  • YouTube has more than 24 hours of videos uploaded per minute
  • More than 2 billion views a day
  • The average user spends 15 minutes a day
  • Over 3 billion people are connected and auto-sharing their videos to at least one social network

YouTube Marketing

Blackglass focuses on four segments that need to be addressed to create an effective YouTube campaign:

Branded Channel

A channel setup enables YouTube users the ability to subscribe to your content the option to search just your uploaded content.

SEO Optimisation

SEO optimization is essential and requires the organisation of the content being displayed from your videos. The videos need to updated regularly to maintain their relevance to your market and enhance their ranking within YouTube.

Targeted Views

Targeted views allow you to manipulate and tailor your videos to create a higher level of awareness and reach. Options include sharing across various social networks, using SEO in the video to drive targeted viewers to watch the video. YouTube gives you the ability to track your visitors so you can analyse your traffic.

Sponsored Videos

Sponsored videos or promoted videos enable you to create your own promotion using your designated keywords. This means that your video will then appear next to or near relevant search results. Using sponsored videos also means that you only pay once a user clicks on your promotion and not just when they view the promoted content.