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Twitter Content Creation
To ensure that the content you are posting on twitter is effective there are a few dos and don’ts that need to be followed when managing your twitter account. Blackglass will assist in creating and then monitoring your content creation to ensure you receive the best possible results.
1. Don’t allow your twitter posts to be automated or people will not follow you on twitter, as people will perceive you to be just advertising. Make your posts relevant and conversational – this will make people more willing to follow you.
2. Answer the tweets that are directed to your account (this is called mentions) – this will create an attachment between your brand and followers. Similarly twitter provides a great opportunity to have a conversation with followers by directing tweets at them.
3. Ensure that employees use two separate accounts, one for their personal life and one for work. This will avoid any confusion or issues that result in poor social media brand image when tweeting.
4. When tweeting make sure you have a good mix between publishing links to interesting content and tweets without links - again, this will avoid being perceived by followers as spamming content.
5. Essentially your twitter posts need to be public friendly – you need to always be aware of what people want to hear from your brand and tweet content that people like to read and retweet to their followers.
- Followers Campaigns
- Competitions
- Content Planning & Creation
- Twitter Monitoring
