Why monitor traditional media but not social/digital media? Treat Social Media Monitoring as an extension of your existing traditional media monitoring. Social Media Monitoring will complement traditional media monitoring and provide more relevant, in-depth insights than traditional media alone can ever deliver.

Blackglass uses a number of best-of-breed tools to monitor online conversations. These tools monitor the natural conversation happening between people on social media and allow us to provide clients with detailed reports on brand health, brand sentiment, brand share of voice and campaign buzz.

For Market Intelligence

• Monitor what’s being said about your company, service and your competitors.
• Monitoring brand sentiment and being proactive about averting potential issues.

Reputation Management

• Manage customer service issues
• Collect feedback from the community
• Provide relevant information and services for increased customer loyalty
• Drive customer acquisition

For Measuring ROI

• Measure brand awareness
• Measure the effect of your marketing efforts
• Measure the impact of traditional media agency campaigns on Social Media