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Social Media
The Importance of Social Media in SEO is increasing overtime and is now considered a ranking factor. Some social media sites and content sits behind a login like some forums and facebook profiles. But anything that can be accessed through the web, can be considered by search engines.
Facebook and Twitter are the main social media websites and they are also the ones that can have an effect on search engines
Similar to Page Rank or Site Authority with links –
- The more interaction the post or tweet has (likes, comments or retweets)
- The higher authority (friends or follower)
– the more the SEO value is passed onto the site.
We can set up social media strategies around this to improve SEO performance.
