Strategy

As there are so many important factors involved with search engine optimisation (SEO), having a strategic plan of implementation in order of priority and where you can get quick wins can be crucial to peoples patience when marketing in this area.

Unlike pay per click advertising, SEO can takes a long time to take effect, you need to be patient with efforts and follow a plan of best practise.

Everyone we deal with can be at a different part of the race so there is no one size fits all method, that is why we always recommend undertaking an SEO audit to understand what is required going forward.

Some of the more standard sections of our strategy will include:

  • Keyword research
  • Analytics audit and setup if required
  • Content
  • Competitor analysis
  • Linkbuilding analysis
  • Mobile performance