Performance ROI

Blackglass is a performance focused online digital agency, everything we do is measured and reported to clients. Goals, ROI, reporting etc. will vary from client to client, we have standard and customised reporting.

Key areas of importance can be broken down into three overall sections of performance, with clients we first try to understand what is important for them, and then over time we are reviewing performance of the site and updating goals.

Rankings

–  Keyword Positions in Google

–  Number of Keywords ranking in top 10, top 50 etc.

–  Offsite metrics like Page Rank  / Links

Traffic

–  Overall traffic

–  Brand vs Generic

–  Time on site / Bounce Rate

–  Entry and Exit Points

Goals / Transactions / ROI

–  Leads / Enquiries

–  Site conversion

–  Lead conversion

–  Tracking Events

–  e-Commerce

–  Call tracking