Linkbuilding

Offsite optimisation through Linkbuilding is critical to search engine optimisation (SEO) success, search engines see links from other sites to your domain as votes, but unlike democratic societies, a vote from a larger site has more value than one from a newer one.

Our aim for clients is to increase the sites trust and authority overtime in the search engines eyes by building links naturally through a number of different tactics.

It has been a well reported case of JC Penney where their agency was buying links from thousands of different domains and building their visibility very quickly in the search engines to a very strong position. This was flagged up and all the search engines no longer return organic results, which has had an impact on their website traffic along with the bad media PR to their brand.

Points as an online marketing agency we concentrate on as  part of Linkbuilding programs are:

  • Quality – one high authority link is better than 100 low authority links
  • The Numbers are important to build over time
  • Link Relevance

–        Site

–        On page content

–        Anchor text

–        Optimisation of the page

–        Depth of link

  • Optimising current links

–        Anchor Text

–        Meta Tags

–        Link Destination

  • Creating Linkbait is the best strategy, make your site interesting so people will want to link to your site.