Keyword Research

Knowing what we are targeting is the start of most SEO campaigns, there are various factors that come into consideration when we come up with the keyword strategy and targets.

  • Volume of Traffic for keywords
  • Relevance to the site and offering
  • Profitability, there is no use working hard on something that won’t bring about value to the company
  • Conversion performance for keywords
  • Checking the site metrics performance – bounce rate, time on site, goal conversion rates
  • Competitor analysis, important to know what your opposition is doing
  • It is always helpful to include SEM data as part of the analysis

Constant optimisation, analysis and re-targeting is required.

SEO keyword research