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Conversion Optimisation
Any changes (design, layout, content, functionality) made to a page will affect the metrics. We look to target key pages using different analytics packages to improve these metrics. Slight changes can make a big difference to the overall performance.
These are the things we look at on a page:
- Time on site / Bounce Rate (Keyword/page analysis)
- Entry and Exit Points
- Conversion Rates
- Site Search - What are people searching for on your site?
- Identifying Bottlenecks on the site
- Should be clearer what you would like people to do on the page
- Testing Iconography – designs & locations
- Suggestions and changes need to be tested, monitored and analysed
- A/B, Multivariate testing using Google Website Optimiser
