Content Strategy

Content and landing pages form the SEO building blocks of the site, a thorough review of the current content offering in-line with the keyword strategy formulated. Our next steps as an SEO are to create a list of pages in order of prioritisation for the client, we can then create these pages for them or advise on how to follow best practice.

Once the landing pages are in place, we can then look at managing fresh content through the site in blogs or news, as these have many positive outcomes;

  • Target Long Tail Keywords
  • Increase visibility in search engines (SEO)
  • Linkbait opportunities
  • Sharing on Social Media Platforms
  • Inclusion in Google News
  • Can be used in newsletters / email shots

We always recommend that content should be optimised for users and not search engines, by delivering and creating great content the site will naturally jump up through the rankings.