Analytics

SEO Marketing AgencyThe core at what we do is being able to measure, web analytics packages allow webmasters to track the sites performance overtime.

The most common used software is Google Analytics, this is free and requires only a small amount of implementation on the website but there are numerous other packages that exist. All of our analysts are trained and extremely well versed at using most analytics packages.

Reports are easily customised and exported as needed, standard areas we normally look at include

  • Navigation Analysis
  • Conversion Rates / Tracking
  • Key Site Metrics
  • Site performance over time

With all new clients one of the first steps is to ensure their analytics package is correctly setup so everything is being measured accurately. This list is not exhaustive but can include;

  • Goal & Event Tracking
  • Customising Reports
  • Site Search
  • IP Filtering
  • Filtering by campaigns
  • User segmentation