Customer relationship management is getting increasingly complex with the diversity and multiplication of channels brought by the online industry. The management of your customer data is essential so you can get the best from your communications. At Blackglass, we’ve got the right tools and right people to collect, manage and optimise your CRM with the integration of new and innovative mediums.
Utilising our knowledge of the Privacy Act, The Australian Spam Act and the CAN Spam, Blackglass can develop a mechanism for you to effectively use a customer and/or prospect database to gather information in a consistent and appropriate way that will allow you to segment and profile your membership to deliver targeted and personalised communication.
We have proven ability of delivering high volume campaigns on behalf of our clients and to bring added value and insights to create and optimise their customer lifecycle contact strategies.
Email is the most popular, but we are also able to manage all other channels of campaign management (SMS, mobile content, social media feeds, RSS…). For each campaign, you will be provided with an in-depth analysis and strong recommendations.
CRM is not only about diversifying your mediums; it’s also about choosing the right channel with the right personalisation in order to maximise your conversions and ROI.
At Blackglass, we always prompt and help our clients to segment their customers and their communications.
Blackglass has moved from our existing office in Surry Hills to our new offices in North Sydney. The new address is: Level 5, 90 Mount Street, North Sydney, 2060, NSW, Australia. Blackglass New Office Location: All our contact details will remain the same, if you have any concerns or would like to talk to us [...]MORE
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