Kohler have over 135 years experience in the design of kitchen and bathroom products. Their diversity of products and powerful portfolio of brands continually set new standards in design, craftsmanship and innovation-tied together by a singular level of quality. They also sport a brand name that typically imparts envy and desire around the world.
Unfortunately, however, the search engines weren’t being as kind to their Australian site.
Blackglass began working with Kohler in late 2010 with the completion of an SEO audit that laid the groundwork for the ongoing campaign. We partnered with several stakeholders, including Kohler’s PR and development companies, to achieve technical and content changes, while also implementing offsite tactics.
As part of the campaign, Kohler are now implementing a blog and social media profiles to leverage viral opportunities.
Take a look at some of the Kohler bathroom products on their site.