At Curves, Australia’s number one female only fitness centre, there are no more pressures of socialisation or competition that are added to the environment. The specific programs focus on health improvement, weight management and strengthening at the best ability of each individual. Curves creates a supportive environment, giving women a chance to recharge their energies and strengthen their confidence.
To improve women’s health Curves has the proven methodologies, equipments, knowledge and a unique approach. When the company decided to launch a broad lead acquisition campaign, they sought out for a partner who could give the same level of commitment that Curves gives to their clients.
Blackglass was chosen as the Digital Marketing Agency to encourage women to sign up to one of the 350 Australian and 40 New Zealand Curves centres. The campaign had extraordinary results, incurring 6,000 web leads in five months and decreasing the Cost per Lead by 73%. The campaign combined Pay Per Click (PPC) on Google Adwords, Yahoo and Facebook; Social Media Marketing; Affiliate Marketing and Email Marketing Campaigns. Check out the Curves case study for more detail on this.
For Yvonne Shepherd Marketing Director of Curves Australia/New Zealand, “Blackglass’s work has dramatically increased Curves online presence and lead generation throughout this time. It also allowed us to integrate all elements of our Marketing mix to ensure we are maximising the effectiveness of our Advertising spend”.
If you want to know how Blackglass can help your company to reduce cost per lead and increase your client base, talk to one of our Online Marketing Specialists.