There are a few points to remember when putting together a HTML email newsletter. Why do some emails fail while others are opened and read? We will cover some points below on what can be done to increase deliverability. Hopefully overtime these points will see email open and click through rates increase which will see [...]
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Why Wont You Read My Email?
Why do ad server and web analytics stats differ so much?
After running a campaign on a new ad network recently, we were very excited to be getting a good volume of clicks at a cost per click well below what we were buying in Google. On the click volume and the CPC metric we were meeting client’s objectives. However on closer analysis – looking through [...]
Blackglass Takes On West Australia with Appointment of General Manager
Rob Donkersloot was announced as GM of WA as an expansion of services
Google-Fu Panda Strikes Again
Google announced the advent of a new algorithm aimed at reducing rankings for “low-quality sites.” even though Google told only 11.8% of United States queries were affected by the update; it was enough to do some dramatic changes (in some cases, organic Google traffic losses of up to 80% were noted) to multiple unsuspecting online [...]
Mobile Commerce Trends
Do you know what you can do with your mobile phone? Gone are the days of just calling and texting and we’re now in an era of smart phones. Phones that are no longer just a phone – it’s your camera, computer, TV, reading device, game controller, connection to your social network AND now it’s [...]
An Introduction To Group Buying
Also known as collective buying, group buying involves the offering of products and services at considerably discounted prices on the notion that a minimum amount of consumers will purchase the offering. Due to the more prevalent nature of digital marketing, group buying websites have developed as a vital component in the online shopping business. These [...]
