Facebook is busy testing and releasing features and updates as always. Below are some of the things that happened in July: Global Rollout of App Center The App Center is to Facebook what the App Store is for iPhones/Macs. Facebook slowly rolled this feature out across a number of countries and made it available globally [...]
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Facebook News – July 2012
Blackglass Office Move
Blackglass has moved from our existing office in Surry Hills to our new offices in North Sydney. The new address is: Level 5, 90 Mount Street, North Sydney, 2060, NSW, Australia. Blackglass New Office Location: All our contact details will remain the same, if you have any concerns or would like to talk to us [...]
Viral and Guerrilla Marketing
Viral and Guerrilla Marketing Viral and Guerrilla marketing use slightly different marketing methods to that of traditional marketing mediums. The aim is to spread their content virally via word of mouth to receive the greatest reach possible and to build brand awareness. Viral marketing focuses on providing an attached targeted message that encourages active participation [...]
A picture is worth a thousand words
Have you ever heard about MEDtube? It’s the world’s largest online medical multimedia library for Healthcare Professionals with high-quality multimedia content of clear practical and educational value. The innovative project was launched in 2009 and initiated by two visionary surgeons. The online library contains over 10,000 medical videos including: * Surgical videos, photos of medical [...]
What is Pinterest? Pinterest is a content sharing service that allows members to “pin” images, videos and other objects to their pin board. You can create customised themed boards to pin your images, videos and other objects to. It gives you the opportunity to follow people with the same interest or interesting pinboards and people [...]
Choose The right KPI!
1. Page Views vs. Visitor Loyalty This metric has been in every tool since we started torturing web server logs to measure hits. Most of the times we think the visitor loved our site so much that they read 23 pages of content? Or Our site is so horrible that it took 23 pages for [...]
The Smart Window
Smart phones used to be the shiny new toy back in 2007, when the iPhone first caught our eyes. Fast-forward 5 years to 2012, there is something called a smart window. Yes, window. Just imagine a big iPad, that is transparent and you can use it as an actual window. It does everything a tablet [...]
Why Wont You Read My Email?
There are a few points to remember when putting together a HTML email newsletter. Why do some emails fail while others are opened and read? We will cover some points below on what can be done to increase deliverability. Hopefully overtime these points will see email open and click through rates increase which will see [...]
Why do ad server and web analytics stats differ so much?
After running a campaign on a new ad network recently, we were very excited to be getting a good volume of clicks at a cost per click well below what we were buying in Google. On the click volume and the CPC metric we were meeting client’s objectives. However on closer analysis – looking through [...]
