Customer Relationship Management

CRM is getting increasingly complex with the diversity and multiplication of channels brought by the online industry. The management of your customer data is essential so you can get the best from your communications. At Blackglass, we’ve got the right tools and right people to collect, manage and optimize your CRM with the integration of new and innovative mediums.

Database Management
Utilising our knowledge of the Privacy Act, The Australian Spam Act and CAN Spam, Blackglass can develop a mechanism for you to effectively use a customer and/or prospect database to gather information in a consistent and appropriate way that will allow you to segment and profile your membership to deliver targeted and personalised communications.

Campaign Management
We have proven ability of delivering high volume campaigns on behalf of our clients and to bring added value and insights to create and optimise their customer lifecycle contact strategies.
Emails is the most popular one but we are also able to manage all other channels (SMS, mobile content, social media feeds, RSS…).
For each campaign, you will be provided with in-depth analysis and strong recommendations.

Relationship Management
CRM is not only about diversifying your mediums; it’s also about choosing the right channel with the right personalisation in order to maximize your conversions and the ROI.
At Blackglass, we always prompt and help our customers to segment their customers and their communications.