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Blackglass Office Move
Blackglass has moved from our existing office in Surry Hills to our new offices in North Sydney. The new address is: Level 5, 90 Mount Street, North Sydney, 2060, NSW, Australia. Blackglass New Office Location: All our contact details will remain the same, if you have any concerns or would like to talk to us [...]
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Online Strategy
Your 12 month roadmap to driving a successful business online.
Blackglass is an Interactive Communications Agency specialising in digital strategy and implementation. Blackglass provides interactive solutions to assist organisations to optimise their online presence and to drive this medium to its full potential.
Blackglass’s main focus is helping develop online strategies for its clients to ensure that the strategy clearly identifies the objectives and outcomes the organisation wants to achieve. With this in mind clear online marketing strategies can be developed in parallel, and in support of, offline marketing strategies; to ensure these objectives are achieved and thus provide optimum results to the client. This is crucial to the long-term success of any online marketing and communication strategy as it provides a firm direction and well thought out strategies on how best to leverage their online presence.
Whether you have an existing website or simply an idea, Blackglass excels at understanding your business objectives, assessing existing and potential challenges and making recommendations to assist organisations to ensure they maximise their return on investment.
Blackglass offers two main strategic services to help you ensure that your online presence is ready to take advantage of this huge growth ahead.
Social Media
Find out what people are saying about your brand right now and connect with key influencers within your industry
Australia has over 9 million Facebook users and 2.2 million active users on Twitter (Source: AC Nielsen) and social network users are 3x more likely to trust peer opinions over advertising in purchase decisions (Source: Jupiter Research).
At Blackglass we not only reach your audience where they are online but we also focus on optimising our social media campaigns based on return of investment.
By reaching people through existing online communities a successful social media campaign can be extremely powerful to promote a service or product.
Blackglass campaigns go beyond brand awareness and are driven by measurable outcomes.
In this dynamic, online environment it’s important that you work with online experts who understand the social media space like facebook, twitter, YouTube and LinkedIN.
Our Social Media Agency Services include:
- Custom Social Media Assessment and Research
- Reputation Monitoring
- Social Media Accounts Creation and Management
- Negative Reputation Fixing
Key Links and Facts
- Example of Key Report
- Social Media Marketing Video
- Recent facts about how Australian small and medium-sized businesses are using social media
Search Engine Optimisation (SEO)
Get your website listed on the first page of Google for your primary keywords
75% of people don’t go past the 1st page of results on Google – are you currently on the first page?
With search engine optimisation you can ensure that your website is primed to rank for the search terms that will drive business to your online location.
If your website is not found on the search engines, how will it succeed?
Let Blackglass help potential clients find you on the search engines with our search engine optimisation services.
Search Engine Marketing (SEM)
Are you looking for a low cost high return way to market your website?
87% of people in Australia use search engines everyday to find products or services. Most of these searches use generic, descriptive words – not brand names or terms.
Search engine marketing has been proven to be more successful than any other marketing channel. SEM yields high return on investment (ROI) in terms of generating more traffic to your website, qualified sales leads and customer acquisitions.
Search engine marketing allows your business to:
- Target users when they are actively searching for your products or services.- Track the precise keywords and terms people are using to find your products.
- Spend money only on keywords that are driving sales, leads traffic, etc.
- Track the exact ROI from all campaigns.
Learn more about how Blackglass pay per click marketing and search engine marketing services can help you increase revenue to your website.
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