Blackglass is an Interactive Communications Agency specialising in digital strategy and implementation.  Blackglass provides interactive solutions to assist organisations to optimise their online presence and to drive this medium to its full potential.

Blackglass’s main focus is helping develop online strategies for its clients to ensure that the strategy clearly identifies the objectives and outcomes the organisation wants to achieve. With this in mind clear online marketing strategies can be developed in parallel, and in support of, offline marketing strategies; to ensure these objectives are achieved and thus provide optimum results to the client.  This is crucial to the long-term success of any online marketing and communication strategy as it provides a firm direction and well thought out strategies on how best to leverage their online presence.



Over the years in working with some of Australia’s leading brands Blackglass has developed a strong strategic framework for online strategies and this IP is the main driver behind all our client engagements.  The strategies focus on a number of different phases ranging from Driving Traffic, Conversion of Traffic to Members, Membership Participation through to Retention and Loyalty and how to commercialise and monetise a website.