Blackglass has moved from our existing office in Surry Hills to our new offices in North Sydney. The new address is: Level 5, 90 Mount Street, North Sydney, 2060, NSW, Australia. Blackglass New Office Location: All our contact details will remain the same, if you have any concerns or would like to talk to us [...]MORE
Rob Donkersloot was announced as GM of WA as an expansion of servicesMORE
Will Google+ take off?MORE
We take a detailed look at Google’s newest releaseMORE
Australians are attached to their mobile phones, advertisers have started tailoring their marketing strategies to include the integration of mobileMORE
Facebook recently launched a new version of the Ads Manager to make it easier for advertisers to visually see the impact of their campaignsMORE
We are happy to announce that we have been appointed as eHarmony Australia’s SEO agency.MORE
The growing overlap between search engines & social mediaMORE
Representatives from the Digital agencies in IPMG gathered for a networking and team-building exercise sailing on Sydney HarbourMORE
To coin a phrase often thrown about by the turkey necked one Eddie McGuire, what a big week it has been in digital. One of the leading online and print publications The NY Times have put up a paywall for users (read letter from their editor here) which is massive news for the media industry, [...]MORE
Your 12 month roadmap to driving a successful business online.
Blackglass is an Interactive Communications Agency specialising in digital strategy and implementation. Blackglass provides interactive solutions to assist organisations to optimise their online presence and to drive this medium to its full potential.
Blackglass’s main focus is helping develop online strategies for its clients to ensure that the strategy clearly identifies the objectives and outcomes the organisation wants to achieve. With this in mind clear online marketing strategies can be developed in parallel, and in support of, offline marketing strategies; to ensure these objectives are achieved and thus provide optimum results to the client. This is crucial to the long-term success of any online marketing and communication strategy as it provides a firm direction and well thought out strategies on how best to leverage their online presence.
Whether you have an existing website or simply an idea, Blackglass excels at understanding your business objectives, assessing existing and potential challenges and making recommendations to assist organisations to ensure they maximise their return on investment.
Blackglass offers two main strategic services to help you ensure that your online presence is ready to take advantage of this huge growth ahead.
Get your website listed on the first page of Google for your primary keywords
75% of people don’t go past the 1st page of results on Google – are you currently on the first page?
With search engine optimisation you can ensure that your website is primed to rank for the search terms that will drive business to your online location.
If your website is not found on the search engines, how will it succeed?
Let Blackglass help potential clients find you on the search engines with our search engine optimisation services.
Are you looking for a low cost high return way to market your website?
87% of people in Australia use search engines everyday to find products or services. Most of these searches use generic, descriptive words – not brand names or terms.
Search engine marketing has been proven to be more successful than any other marketing channel. SEM yields high return on investment (ROI) in terms of generating more traffic to your website, qualified sales leads and customer acquisitions.
Search engine marketing allows your business to: